Which features can make your e-commerce website successful?

Presenting your business’s products or services on internet is a necessary method that you must opt for your company’s success. This is the reason why e-commerce websites have become a necessity for business owners. But, most of them are unaware of the essential features that should be added in these websites. Every e-commerce site has some basic aspects but to stand out in the crowd, you require the following features –

Customizable layouts – You need an e-commerce website that perfectly represent your business. However, changes and customization is also required every once in a while. It requires customizable layouts, so that you can easily make changes according to occasions or special events.

Web pages’ quick loading time – You must know that no customer waits too long for web pages to load when they can find other pages. This is why your e-commerce website must have a quick loading time.

Payment gateway integration  – It is vital feature for your site. You must ensure that your clients can easily pay for their purchases. It is advised to select recognized and reliable gateways to ease customers’ worries.

Integration with social media platforms – Social media is one of the most effective online marketing tools that you can benefit from it. Integrate your e-commerce website with social media platforms to increase your online presence.

Search options – It helps clients to find the product they are looking for easily and quickly. You should also get advanced search features for your site to make searching convenient.

Smooth Categorization – It makes it easier for customers to find products they are looking for. It also gives your e-commerce site a more clean and organized look.
Soft System Solution is a New York based IT company that offers extensive web solutions for clients from different industries. Firm’s services include SEO, iPhone development, PPC, reputation management, web design & development including e-commerce and more. Firm has a long list of clients that includes startups as well as Fortune 500 companies.

3 SEO Mistakes to avoid for better SEO ranking

Search Engine Optimization is the way of getting more and more traffic to the website and makes it easy for the audience to discover the website when searching online.  As a result, SEO has become a necessity for every business.

However, one needs to be very careful while doing SEO as one wrong step can be prove to be very harmful for your website. People commit a number of mistakes, which affect the SEO ranking and some of the common mistakes that you need to avoid for better SEO rankings are-

1. Stuffing your content with keywords- one of the most common and biggest mistake is filling your content with keywords for better SEO ranking, which is totally incorrect. This will only lead to poor quality content and will kick down your SEO ranking.

2. Copying content from other websites- Another common mistake is to copy content from other websites beside the fact that the plagiarized content can easily be checked. If Google finds out that you have copied the content from other website, it can result in penalties from Google which are very difficult to recover from.

3. Not using proper keywords- You need to select the right keywords from the perspective of your target audience.  Avoid using fancy and complicated keywords and focus on the use of realistic ones. Think of your target audience and use only those keywords that you feel your audience will type while looking for your company online.

Soft System Solution is a well-known IT firm that provides quality SEO services to its clients.  The firm is also popular for delivering other digital marketing services such as Panda Recovery, Penguin Recovery, Pay Per Click and Reputation Management. It also deals with web designing and development, mobile development and other creative services. Follow Soft System Solution on twitter

CMS - Easiest method of updating your business’s website - Soft System Solution

Do you know the easiest method to update your business’s website without depending on IT professionals? If no, then you must get to know about the content management systems, which are also known as the CMSs. These systems give you a platform to gain access and control over your website even without any technical knowledge or help from professionals. Many recognized IT companies such as Soft System Solution provide content management services for different industries and businesses. 

Which aspects can you update in your website with CMS? Answer is –

XML feed – With the help of content management systems, you can easily work with the XML feed, which is an important part of any site. Auto updating and creation of XML feed has never been easier. Any new addition or update in web pages is automatically sent to Google with this feed.

HTML – Every website contains HTML. But, many business owners do not have the knowledge of making changes in it. But, it can be changed with CMSs. It can help you make any complex HTML editing on the web pages. Compare to any other method, it is simpler and easier.

There are several other changes that you can make in your website with the help of content management systems. It includes updating information on web pages, making changes, editing content, adding or removing shopping cart and more.

Soft System Solution is a highly reputed IT company, which is known for its top quality web solutions. Headquartered in the New York, this firm provides comprehensive solutions in SEO, web design & development, PPC, iPhone development, reputation management etc. Since its establishment, the firm has been providing top-notch web solutions for various fields such as education, electronics, law, health care, medical and many more.